Clay + HubSpot + Notion

🔥 Overview:

In this SOP, you'll build a full CRM syncing automation that:

• ✅ Enriches & scores your Total Addressable Market (TAM)
• ✅ Combines company fit, prospect fit, and signal scoring into a Total Fit Score
• ✅ Auto-generates a custom SOP in Notion for each account
• ✅ Pushes only verified, high-fit prospects into HubSpot

The system is designed to optimize cost + performance by:

• Scraping company websites via ZenRows for B2B/B2C classification, industry type, and ICP insights
• Using Claygents to extract buying signals (funding, hiring, etc.)
• Running a Content Agent + formula to analyze + score signals
• Using Clay’s native scoring integration for company + prospect scoring
• Combining all of it into a Total Fit Score

🛠 What You’ll Need

1️⃣ A list of companies + URLs